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Planning for Homepage Content
Our homepage is our front door. How do we manage it while acknowledging it’s just one part of the house? If there’s one thing that the infamous XKCD university homepage comic reminded us, it’s that we...
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‘Snow Fall’ and Storytelling in Higher Ed
The next evolution of online journalism yields insights for higher ed storytelling. On Dec. 20, The New York Times wowed readers and industry peers alike with the publication of an interactive feature...
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Setup Your YouTube Videos for Success
Beyond post-production: Optimizing video content for YouTube. Producing a video is a lot of work—concept, storyboarding, scripting, location and talent scouting, shooting, editing and post-production....
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Content Worksheets for Editorial Workflow
Get organized. Use content worksheets to help manage your editorial workflow. For web professionals in higher ed, keeping content up to date is an uphill battle. Regardless of the size of your...
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Guidelines for Effective Editorial Calendars
Create the right editorial calendar to support your unique editorial process. Whether we’re planning content for a homepage, a blog, a news site, a Twitter account or some other destination, an...
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The Case for a Web Editor-in-Chief
Who is guiding your content strategy for the web? An editor-in-chief is an essential role to stay on course. Web content workflow and governance include many moving parts. In order to keep the wheels...
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Eleventh Hour Content Strategy
It’s never too late to do something right. Any digital initiative — be it a website redesign, a social media campaign, or an enewsletter — should follow a content-first approach. But, as content...
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Training: The Missing Element of Content Governance
Building a content governance culture means we all need to be teachers — and students. When people think about content governance, they often think roles, responsibilities, workflow and documentation....
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How to Activate Faculty to Fuel Your Content
The following guest post was written by Katy Zimmerman, Content Strategist at Colorado Technical University. Clockwise from top left: CTU faculty bloggers Dr. Myles Vogel, Rich Holloway, April Migel,...
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Training Student Content Creators at Glendon College
The following guest post was written by Courtney Mallam, content specialist at Glendon College, York University in Toronto, Canada. Image was created by Glendon College eAmbassador Sarah Yu as a campus...
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Content Strategist Job Descriptions in Higher Ed
When universities hire content strategists, what are they looking for? From conversations with our peers and an occasional scan of the job boards, we observe that more universities are beginning to...
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Results: A Look at Content Strategy in Higher Education
Examining the survey results Last month, we opened up our inaugural survey looking at content strategy in higher education. The goal of the survey was to gauge exactly how content strategy is practiced...
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A Higher Ed Content Strategist Survival Guide
The following guest post was written by Lisa Maria Martin, a content strategist and information architect in higher ed. Lisa Maria will be speaking at Confab Higher Ed in Atlanta, GA this November. New...
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Respect Your Audience With Readable Content
How readable is your web content? Recently, I was reviewing a website and came across a page geared toward international students. Reading the copy, I realized English would not be the first language...
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Planning for Content Beyond the Web
The following guest post was written by Dave Olsen, a programmer and project manager at West Virginia University. Dave will be speaking at Confab Higher Ed in Atlanta, GA this November. Is your content...
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Clarity and Readability Checklist for Content Creators
Is your content clear and readable? Last week, Georgy talked about respecting our audiences with readable content, including options for testing readability. Wikipedia describes readability as "the...
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Content Gets Wings at HighEdWeb 2013
Think a buffalo with wings is wild? Try content with wings. Last week, the HighEdWeb annual conference landed in Buffalo, New York — known for its friendly spirit, Niagara Falls and, of course, buffalo...
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Confab Higher Ed 2013: Session Recaps, Day 1
Tasty morsels of knowledge. See our full Confab Higher Ed coverage From November 11-12, more than 350 individuals representing more than 170 institutions gathered in Atlanta for the inaugural Confab...
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Confab Higher Ed 2013: Session Recaps, Day 2
Confab reflections. See our full Confab Higher Ed coverage From November 11-12, more than 350 individuals representing more than 170 institutions gathered in Atlanta for the inaugural Confab Higher Ed....
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Power to the People at Confab Higher Ed
All the Confab feelings. See our full Confab Higher Ed coverage What happens when you bring more than 350 higher ed content professionals together? Amazing things — lots of knowledge sharing, a renewed...
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